TRUE YOU began... the biproduct of a Master's Program capstone; however, it quickly became a true test of faith and commitment to dream chasing!


Recognizing the disconnect between merely accumulating clothing and establishing a quality wardrobe, TRUE YOU's founder, Caitlin Alfred decided that it was her duty to help bridge that gap!


With a few key items, EVERYONE has the ability to stay on top of trends and establish their own, unique style.


TRUE YOU strives to bring out the inner fashionista/fashionisto in all its clients -- embracing individuality, enhancing confidence and style independence.




ABOUT THE CEO: Caitlin Alfred fell in love with fashion at the age of 12. After experimenting with different academic fields of study, Alfred knew that her affinity for all things fashion would carry on to her collegiate years.


She graduated from Virginia Commonwealth University with a Bachelor of Arts Degree in Fashion Merchandising in 2013 and later received a Master of Professional Studies Degree in Fashion Marketing the following year.


Alfred has worked alongside the creative/visuals team at and Macy's; written and styled an array of written pieces for EGL and KickRocs; she's also collaborated with published photographers including Seher Sikandar and JEG3 Photography.


She is commited to making a difference, one closet, one wardrobe, one FASHIONISTA at a time!

"So often people feel they have to purchase a million overpriced 'statement pieces', spending unnecessary amounts of money to stay on trend. What they fail to realize is that they are wasting 95% of it."